Some interesting figures from this release, about Canon’s DSLR sales:
機身總銷量: 5千萬部 (50M units)
鏡頭: 機身存量: 1.4 (每1部Canon DSLR 配有1.4支鏡)
鏡頭: 機身增量:2.0 (每賣一部新機就賣到二支鏡)
Estimated single DSLR model sales / year ~= 1.5 Million.
Latest annual sales:
lens: 13M units/ year
camera: 7.5M units/ year (prev: 3.5M)
Conclusions:
1. Great leverage on existing camera base
2. sales of lens and camera are accelerating all the time (aka. the i-Curve)
3. Economy of scale achieved by standardizing the lens mount.
———————————————————–
The DSLR market looks like a toy compared with handset & entertainment gadget market
Compared with:
1) X-box: ~ 9.20M / yr (~55M units sold in 6 years)
2) PS3: ~ 10M / yr (~50M units sold in 5 years)
3) Wii ~17.2M /yr (~86M units sold in 5 years)
4) NDS ~22.7M /yr (~148M units sold in 6.5 years)
latest annualized sales -> 15.8M/ yr
5) Samsung Galaxy S ~ 20M/yr (~30M units sold in 1.5 years)
6) iPod Touch 15M/ yr (~ 60M units in 4.25 years)
7) iPhone ~34M/yr (~ 146M units in 4.25 years)
latest annualized sales -> 68.28M / year

iPhone quarterly sales (Src: Wikipedia)
Conclusions:
1) Few compaies could roll out hit products that exceeds 100M unit sales
2) Those who achieved, (Nintendo, Apple), had seen a big run in share price, and achieving in increasingly short time. (iphone took 2 years less to achieve the same unit sales as NDS)
3) Entertainment is real big business!!